First and foremost, the old Gucci
girl is no more. The collection clearly indicates Gucci’s shift in direction
from its former creative directors, Frida Gianini’s usual urban and sleek signature
sophistication and Tom Ford’s hyper refined sexiness. Alessandro Michele, the
new creative director of the Italian fashion house, took a complete break from
the past and designed a collection inspired from the romanticism of the streets,
which had a soft and relaxed feel to it, which in itself conveyed a message of
bringing in a state of freedom. Eccentric at times, the new Gucci girl loves
her vintage pieces, geek chic rimmed glasses, berets and fur lined horse-bit loafers,
minus any pretentious sophistication.
With a strong gender bender element,
the show witnessed both male and female models walking the runway wearing
similar kind of cuts, and tailoring. The silk shirts with poet bows and loose
and slouchy pant suits were reminiscent of Alessandro’s gender neutral menswear
collection earlier this year. The collection included retro floral prints,
seventies pant suits, bird embroidery, ruffles, pleated velvet skirts, military
style coats, along with transparent lace blouse and dresses.
The clothes were not conventionally
good looking - the creases, the earthy dull tones and the worn out washed looks.
There was a deliberate attempt to change the idea of luxury and how we look at designer
clothes. Whether the idea of an extremely laid back luxury clothing collection will
work for the loss making brand or not is yet to be seen, however the desperate need
for a change was clearly visible in the collection, the new Gucci girl is young, a thrift shopper who is rebellious
yet sober, and an old school romantic.
(Image Credit:Vogue.com)
No comments:
Post a Comment