Saturday, 20 December 2014

First Look: Louis Vuitton travel to Jaipur for its Men’s Spring Summer 2015 Campaign

The majestic and the storied landscape of Jaipur form the backdrop of Louis Vuitton’s Spring Summer 2015 Men’s Campaign. Kim Jones, the style director of Louis Vuitton was inspired by the timeless luxury of the Pink City’s palaces and sophistication of Maharajas for the S/S 2015 Collection. Hence, Jaipur was the right location for the campaign to capture the essence of a traditional yet contemporary global traveler.

Thursday, 18 December 2014

Christian Louboutin goes bubble bathing in Spring/Summer 2015 Look Book

Girls, would you like to take your Louboutins to the bathtub? I know you love your Loubs, but bubble bathing in them - is that a good idea? However, Christian Louboutin thinks otherwise. The Spring Summer 2015 look book,shot by Peter Lippmann and  titled ‘Water in Love’, suggests that  your Loubs are an extension of who you are and if you truly love your red bottoms then you should never take them off – even in the tub. Hmmm, it still does not sound that exciting to me – bath tub???

And, the number one goggled fashion trend of the Year 2014 is ‘Normcore'

The word Normcore (blend of ‘Normal’ & ‘Hardcore’), first coined by a New York based forecasting agency K-Hole, as part of the forecasting report “Youth Mode: A Report Freedom”, is declared as the number one googled fashion trend of the year 2014.The result was unveiled by the popular search engine  on its annual ‘ A Year in Search’ report . According to Vogue, the word means a collective, neutral blandness – eschewing obvious markers of luxury, fashion and distinctive style and instead opting for a lower key, cool look with a dash of athleticism and a whiny of the ‘90s.

Wednesday, 17 December 2014

‘Dior New Couture’ by Patrick Demachelier (A Must Have)

The iconic French Fashion house ‘Christian Dior’ launched its latest book titled ‘Dior New Couture’ by PatrickDemachelier. The book, published by Rizzoli, features hundreds of beautiful photos of the designs shot by renowned French photographer Patrick Demarchelier . The book is an elegant and a visual journey of the fashion house’s memorable history and its timeless creations, its essence of old and the new, featuring designs that date back to Christian Dior’s iconic new look to current Haute Couture creations of Raf Simons.

Tuesday, 16 December 2014

Rihanna on board, as the creative director of Puma

Puma has just confirmed that Rihanna will be the brand’s creative director, campaign star and global brand ambassador. The CFDA 2014 style icon award winner will be overseeing the creative business of Puma’s Women’s Training Category. Previously the singer has collaborated with River Island for a capsule collection. Riri has signed a seven-figure deal with Puma for this multi-year partnership. And, yes, she will also be seen in Puma’s Autumn/Winter 2015 Ad campaign.

Monday, 15 December 2014

That Super-Model Moment –Naomi Campbell & Jourdan Dunn for Burberry Spring/Summer 2015 Campaign

When it comes to pairing super models, no one does it better than Burberry. After bringing Kate Moss and Cara Delevingne together for My Burberry fragrance earlier, now the British brand has brought together Naomi Campbell and Jourdan Dunn for their vibrant technicolor Spring/Summer 2015 campaign. For 24 year old Jourdan, this is definitely a dream come true to be paired with 44 year old iconic Ms. Campbell, someone who has been a source of inspiration for her.  The British girls were shot by one of fashion industries’ most sought after photographer, Mario Testino.