For Satya Paul Autumn Winter 13, Masaba Gupta, the new creative director
of Satya Paul injected a fresh perspective to the brand's overall image by
bringing in her unique design sensibilities and vision. The collection featuring
contemporary cuts, silhouette and fun prints, represents the young, energetic
and a new age Satya Paul girl (SP Girl as she says) who is fun and quirky.
"We are trying to reposition the brand and so now we are aiming for the
young girls instead of women above the age of 30,” said Masaba.
Lipstick
prints, ink blot, abstract designs and telephone booth imprints were the four
elements that completed the fabulous print story of this collection." The
lipstick symbolizes femininity, the abstract stands for basic way of life of a
woman, the telephone booth stands for a constant wait and the ink drop for the
various changes in a woman’s life, " Masaba said.
The
collection in a color palette of white, fun neon, black ,grey, orange, blue and
hot pink offered kaftans, gowns, sheath,
saris, palazzo pant saris with stand out neon suspenders, trench dresses, full
skirt frocks, printed blouses, embellished jackets and more for Autumn Winter
2013. Silk, satin and crepe completed the fabric story.
This
was just a right start or i must say a bold lipstick kissed reinvention of the
brand called Satya Paul.
(Image Courtesy : FDCI India & WIFW)
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